Our Purpose

Helping Brands Win

We exist to help brands turn strategy into execution and execution into measurable business results.

CREASIA is a leading Market Execution Partner in Vietnam.

We help brands turn strategy into measurable market performance through Brand Engagement, Trade & Sales Execution, and Market Execution Platform

By combining people, process, technology and data, we deliver disciplined execution at scale.

Creasia Today

CREASIA at a GlanceEverything a brand checks before handing over a market.

“How long have you been doing this?”

2014

Founded

12+ years of execution experience

“Can you staff my campaign at scale?”

10,000+

Trained Field Force

Supported by 200+ supervisors & managers

“How much execution can you actually run?”

300,000+

Store Visits / Month

Tracked with near real-time visibility

“Can you cover my whole market?”

34+

Provinces Nationwide

Urban and rural execution coverage

“Have you done this for brands like mine?”

50+

Leading Brands

Trusted by global and local clients

“So can I trust you with my KPI?”

One Market Execution Partner.

Powered by Data & AI

Our Vision

To be Southeast Asia's most trusted and admired Market Execution Partner.

We are building the people, capabilities, technology, and culture to create sustainable value for our clients and grow for the long term.

Our Mission

Helping Brands Win. We turn strategy into market performance through

Brand Engagement -

Trade & Sales Execution -

Market Execution Platform -

The Creasia Way

Our Core ValuesHow we think. How we decide. How we execute.

  • Customer Success

    We win when our clients win.

  • Execution Excellence

    We raise the standard in every execution.

  • Integrity

    We do the right thing, always.

  • Ownership

    We own the outcome, not just the task.

  • Improve Daily

    We learn, improve and get better every day.

Creasia Evolution

Our JourneyEvery step forward is built by our people.

  • 2014

    Digital Agency l Building our foundation

  • 2018

    Brand Engagement l Creating meaningful brand experiences.

  • 2023

    Commercial Execution l Expanding into retail and field execution.

  • 2024

    Tech & Data l Building smarter execution capabilities.

  • 2026

    Market Execution Partner l Bringing everything together to help brands win.

Every step.

Every milestone.

Every impact.

Creasia Leadership

Lead with Humanity. Deliver with Excellence.We believe great leadership combines high standards with genuine care for people.

We listen, give honest feedback, support growth, and lead by example.

High Standards. Human Leadership. Lasting Impact.

  • Our leaders set clear direction, build trust, develop people, take ownership, and deliver meaningful results.
  • Our goal is not simply to lead teams, but to develop future leaders and build an organization that grows stronger over time.
Ha Trung Thoa

Ha Trung Thoa

Founder & CEO

Ha Trung Thoa is the Founder & CEO of CREASIA, a leading Market Execution Partner in Vietnam with the purpose of Helping Brands Win.

He leads CREASIA’s vision and long-term growth, with a focus on building distinctive capabilities, developing future leaders, and creating a high-performance culture grounded in strong values.

His ambition goes beyond building a successful company: to build an organization that creates lasting value and can thrive beyond its founder.

Helping Brands Win. Growing People. Building What Endures.

Fujiyoshi Fumihiro

Fujiyoshi Fumihiro

Co-Founder / Senior Advisor

Fujiyoshi Fumihiro brings extensive experience from Toyota Japan, spanning Industrial Engineering, Finance, and Management.

His expertise in Kaizen, operational excellence, and disciplined management helps CREASIA continuously improve our systems, execution quality, and organizational capabilities.

He brings a distinctive Japanese management perspective to CREASIA — combining discipline, continuous improvement, and long-term thinking as we build for sustainable growth.

Dien Huy Tuyen

Dien Huy Tuyen

Business Director

A strategic business and creative leader with 13+ years of experience across agencies, clients, and distribution. Formerly Growth Director at Vingroup, Tuyen combines commercial thinking with operational excellence to lead large-scale transformation, integrated growth strategies, and high-performing teams.

Chi Doan

Chi Doan

Account Director

With 15 years in integrated marketing and digital commerce, Ms. Chi has led cross-functional teams and large budgets for global brands like Samsung, Unilever, Nestlé, PepsiCo, TH True Milk, Abbott, Honda, Uniqlo, VCB, L'Oréal, BAT, Beam Suntory…. Recognized for her strategic mindset and people-first leadership, she drives growth through IMC planning, e-commerce innovation (affiliate/ livestream factory solution) and impactful campaigns.

Quynh Nguyen

Quynh Nguyen

Account Director

With over 10 years of experience in marketing, event management and partnership distribution, with key roles at Manulife Vietnam, DigiX, Square Group and Dentsu. She has managed multi-channel campaigns, corporate events, and brand activations across finance, FMCG, and communications, with a focus on stakeholder relations and budget management.

Han Hoang

Han Hoang

Art Director

With over 11 years of experience in creative design. Skilled in developing brand visual direction and transforming ideas into impactful, effective design solutions. Constantly driven by innovation, combining aesthetics with strategic thinking to deliver powerful communications that inspire and create real value for clients.